# Write CRM records: 28 GTM tools, 17 with an official MCP server

> Create or update records, log activity, or push data back into a system of record. 20 of the 28 entries tagged with this job carry an MCP server of some kind, 17 of them official. Counted 2026-08-25 from the directory data.

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Write CRM records

**Job · write-crm-records**

## Write CRM records

Create or update records, log activity, or push data back into a system of record.

- **entries tagged**: 28
- **official MCP**: 17
- **community MCP**: 3
- **no MCP found**: 7
- **solo reachable**: 14

20 of the 28 entries tagged with this job carry an MCP server of some kind, 17 of them official. 25 of the 28 tagged entries are distinct products; the other 3 are the same product cross listed in a second category. 0 have been bench tested. Counted 2026-08-25 from directory.json.

> **What a tag means**: A job tag means the vendor says the tool does this. It is not a test result, not proof the capability is reachable through the tool's MCP server, and not proof it is available on the gate this entry records.

**Asked by a human or an agent as**

- update this deal in the crm
- log the call to salesforce
- write crm records
- create a contact
- push this back to hubspot

**Where these tools live**

- [Conversation Intel](../categories/conversation-intel.md): 10 tagged
- [RevOps Infra](../categories/revops-infra.md): 7 tagged
- [Engagement & Outbound](../categories/engagement-outbound.md): 4 tagged
- [Forecasting & Revenue](../categories/forecasting-revenue.md): 3 tagged
- [Data & Enrichment](../categories/data-enrichment.md): 2 tagged
- [AI SDRs](../categories/ai-sdr-agents.md): 1 tagged
- [MCP Layer](../categories/mcp-infrastructure.md): 1 tagged

### The 28 entries tagged write-crm-records

Ordered by the published rule: official MCP first, then community, then unknown, then n/a, then none-found; within each band gate order is free, paid, enterprise-leaning, enterprise-only, unknown; then alphabetical by name. Computed, never curated, never purchasable.

- [Apideck](../tools/apideck.md) apideck.com A unified API that normalises 200+ SaaS connectors into single data models, exposed as one MCP endpoint covering CRM, accounting, HRIS, ATS, file storage and issue tracking. [Official MCP](../mcp/official.md) · [Free to start](../gates/free.md) · [MCP Layer](../categories/mcp-infrastructure.md)

- [Attio](../tools/attio.md) attio.com A CRM built around a flexible, user-defined data model (not fixed contact/company/deal objects) with real-time sync and an API-first architecture. [Official MCP](../mcp/official.md) · [Free to start](../gates/free.md) · [RevOps Infra](../categories/revops-infra.md)

- [Fireflies.ai](../tools/fireflies-ai.md) fireflies.ai Records and transcribes meetings and exposes the data through an open GraphQL API and an in-app AI assistant ("AskFred") for summaries, search, and CRM writeback. [Official MCP](../mcp/official.md) · [Free to start](../gates/free.md) · [Conversation Intel](../categories/conversation-intel.md)

- [HubSpot](../tools/hubspot.md) hubspot.com An all-in-one CRM/marketing/sales/service platform with contacts, deals, marketing automation, and a public REST API/developer platform. [Official MCP](../mcp/official.md) · [Free to start](../gates/free.md) · [RevOps Infra](../categories/revops-infra.md)

- [Pipedrive](../tools/pipedrive.md) pipedrive.com A sales-pipeline-focused CRM built around deal-stage visualization and activity tracking for sales teams. [Official MCP](../mcp/official.md) · [Free to start](../gates/free.md) · [RevOps Infra](../categories/revops-infra.md)

- [Affinity](../tools/affinity.md) affinity.co A relationship-intelligence CRM for deal teams that auto-builds the contact graph from email and calendar activity and scores relationship strength, rather than relying on reps to log activity. [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [RevOps Infra](../categories/revops-infra.md)

- [Airspeed (formerly Glyphic)](../tools/airspeed.md) goairspeed.com Records and analyses sales calls, then scores deals against playbooks and writes structured output back into the CRM. [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Attention](../tools/attention.md) attention.com Captures, transcribes, and analyzes sales and customer conversations, automatically syncing structured insights to the CRM. [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Clay](../tools/clay.md) clay.com A spreadsheet-style workflow/orchestration tool that runs lead and company records through "waterfall" lookups across 100-200+ third-party data providers (Apollo, Lusha, Clearbit, etc.) and chains automation... [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [Data & Enrichment](../categories/data-enrichment.md)

- [Close (Close CRM)](../tools/close.md) close.com A sales CRM built for inside-sales teams with built-in calling, email, and SMS alongside pipeline/lead management - a communications-plus-CRM combo rather than a pure system of record. [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [RevOps Infra](../categories/revops-infra.md)

- [Grain](../tools/grain.md) grain.com AI meeting notetaker that records and transcribes calls and builds a searchable, cross-meeting library synced to the CRM. [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [Conversation Intel](../categories/conversation-intel.md)

- [HighLevel (GoHighLevel)](../tools/highlevel.md) gohighlevel.com An all-in-one agency CRM covering contacts, pipelines, conversations, calendars, payments and campaign automation across many client sub-accounts from one place. [Official MCP](../mcp/official.md) · [Paid, self-serve](../gates/paid.md) · [RevOps Infra](../categories/revops-infra.md)

- [Otter.ai](../tools/otter-ai.md) otter.ai AI meeting notetaker whose Sales Agent variant pulls CRM context before a call and flags objections, competitor mentions, and pricing discussion live, then writes summaries and next steps back to the CRM. [Official MCP](../mcp/official.md) · [Enterprise only](../gates/enterprise-only.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Salesforce (core CRM/platform) + Agentforce](../tools/salesforce-agentforce.md) salesforce.com A cloud CRM/platform for managing sales, service, and marketing records via a database, APIs, and a low-code app layer, with Agentforce as a layer on top for configuring autonomous AI agents that read... [Official MCP](../mcp/official.md) · [Enterprise only](../gates/enterprise-only.md) · [RevOps Infra](../categories/revops-infra.md)

- [Surfe](../tools/surfe.md) surfe.com A Chrome extension plus API that pulls contacts and companies off LinkedIn, runs them through a multi-vendor waterfall to find verified emails and mobile numbers, and pushes the records into a CRM. [Official MCP](../mcp/official.md) · [Enterprise only](../gates/enterprise-only.md) · [Data & Enrichment](../categories/data-enrichment.md)

- [Outreach](../tools/outreach.md) outreach.io Sales engagement platform for building, running, and tracking multichannel outbound sequences (email, call, social) and rep activity, tied into a CRM. [Official MCP](../mcp/official.md) · [Gate unknown](../gates/unknown.md) · [Engagement & Outbound](../categories/engagement-outbound.md)

- [Salesloft](../tools/salesloft.md) salesloft.com Sales engagement platform (merged with Clari in Dec 2025) for multichannel outbound cadences, call/email execution, and rep activity tracking that feeds forecasting. [Official MCP](../mcp/official.md) · [Gate unknown](../gates/unknown.md) · [Engagement & Outbound](../categories/engagement-outbound.md)

- [Fathom](../tools/fathom.md) fathom.video Free AI meeting recorder/notetaker that transcribes calls and generates summaries, action items, and CRM sync. [Community MCP](../mcp/community.md) · [Free to start](../gates/free.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Clari Copilot](../tools/clari-copilot.md) clari.com Records and transcribes sales calls in real time and surfaces live coaching prompts, deal-risk flags, and auto-generated CRM updates during and after the call. [Community MCP](../mcp/community.md) · [Paid, self-serve](../gates/paid.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Jiminny](../tools/jiminny.md) jiminny.com Records, transcribes, and scores sales calls, syncing action items and summaries into the CRM. [Community MCP](../mcp/community.md) · [Gate unknown](../gates/unknown.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Groove](../tools/groove.md) groove.co Salesforce-native sales engagement and prospecting platform - multichannel outbound automation and activity capture - operated as a module of the Clari revenue platform since its 2023 acquisition. [MCP unknown](../mcp/unknown.md) · [Gate unknown](../gates/unknown.md) · [Engagement & Outbound](../categories/engagement-outbound.md)

- [Pipedrive (AI Sales Assistant / forecasting)](../tools/pipedrive.md) pipedrive.com Pipedrive's built-in AI-driven forecasting layer - not a separately branded "Insights" product, but the CRM's AI Sales Assistant plus probability-weighted pipeline forecasting math. See 06-revops-infra.md for... [No MCP found](../mcp/none-found.md) · [Free to start](../gates/free.md) · [Forecasting & Revenue](../categories/forecasting-revenue.md) · Cross listed, canonical home is RevOps Infra

- [HubSpot (AI Forecasting)](../tools/hubspot.md) hubspot.com HubSpot's forecasting tool inside Sales Hub/Service Hub, turning pipeline data into revenue predictions via weighted-pipeline calculations plus an "AI forecasting" layer shown in-product. See... [No MCP found](../mcp/none-found.md) · [Paid, self-serve](../gates/paid.md) · [Forecasting & Revenue](../categories/forecasting-revenue.md) · Cross listed, canonical home is RevOps Infra

- [Momentum](../tools/momentum.md) momentum.io Turns sales call and CRM activity into automatic Slack deal-channel updates, deal-risk alerts, and CRM field updates ("revenue orchestration"). [No MCP found](../mcp/none-found.md) · [Enterprise only](../gates/enterprise-only.md) · [Conversation Intel](../categories/conversation-intel.md)

- [Salesforce Agentforce (SDR Agent)](../tools/salesforce-agentforce.md) salesforce.com A prebuilt agent within Salesforce's Agentforce platform intended to handle inbound lead engagement and outbound prospecting conversations natively inside Sales Cloud, escalating to a human rep once a prospect... [No MCP found](../mcp/none-found.md) · [Enterprise only](../gates/enterprise-only.md) · [AI SDRs](../categories/ai-sdr-agents.md) · Cross listed, canonical home is RevOps Infra

- [Ebsta](../tools/ebsta.md) ebsta.com Revenue-intelligence add-on for Salesforce/HubSpot that syncs email and calendar activity into the CRM and layers on relationship scoring, conversation capture, and pipeline forecasting. [No MCP found](../mcp/none-found.md) · [Gate unknown](../gates/unknown.md) · [Forecasting & Revenue](../categories/forecasting-revenue.md)

- [Kixie](../tools/kixie.md) kixie.com Sales engagement / power-dialer platform (PowerCall) with multi-line parallel dialing, local-presence calling, and CRM-embedded calling/texting. [No MCP found](../mcp/none-found.md) · [Gate unknown](../gates/unknown.md) · [Engagement & Outbound](../categories/engagement-outbound.md)

- [Salesroom](../tools/salesroom.md) salesroom.com Real-time AI video-conferencing platform for sales calls that coaches reps live against playbooks (MEDDIC, Challenger, BANT, Sandler) during the meeting. [No MCP found](../mcp/none-found.md) · [Gate unknown](../gates/unknown.md) · [Conversation Intel](../categories/conversation-intel.md)

### Next to this job

- [Read CRM records](read-crm-records.md)
- [Query a data warehouse](query-data-warehouse.md)
- [Sync records between systems](sync-records-between-systems.md)
- [Run an automation workflow](run-automation-workflow.md)
- [Route an inbound lead](route-inbound-lead.md)