Directory / Signals & Intent / Similarweb

Similarweb

Official MCP Enterprise only Signals & Intent RESEARCHED Checked 2026-08-25

RESEARCHED Facts from public sources with URLs. No usage claims. Nobody has run this tool. The other tier is BENCH-TESTED, which means Andrew personally ran the tool on a stated date and cannot be bought at any price. Across the whole directory that count is 0.

Vendor: similarweb.com · entry id 05-similarweb · source 05-signals-intent-abm.md line 633

What it does

Web, app and market intelligence platform that estimates traffic, audience, keyword and competitive metrics for any domain, used in sales as an account-prioritisation and account-research signal.

AI features, separated from automation with an AI label on it

The core estimation models are statistical panel and clickstream modelling rather than generative AI. The AI surface is the MCP server and natural-language querying over the same metrics, so treat "AI" here as an access layer, not a new capability.

RevOps role

Account-sizing, competitor-displacement and territory-prioritisation signal, and the standard source for "is this account actually growing" checks during account research.

MCP server

Status bucket

Official MCP

Auth

CONFLICTING VENDOR STATEMENTS, flagged rather than resolved. Both Similarweb developer docs pages state an active Similarweb API key from Account Settings is required and passed via the MCP client config. A third-party setup guide (mcpservers.org) describes an OAuth browser flow on first connect. The vendor docs are the stronger source, so treat it as api key until Similarweb documents OAuth itself.

Parsed URLs

4 found in the mcp_url field

The vendor ships and maintains the server itself. A wrapper built by Zapier, Composio or a similar third party does not count as official. The status was established on 2026-08-25 and has not been re-fetched since.

mcp_status, verbatim from the file:

official

mcp_url, verbatim from the file:

https://mcp.similarweb.com (docs: https://developers.similarweb.com/docs/similarweb-mcp and https://docs.similarweb.com/api-v5/similarweb-mcp/mcp-setup; announcement: https://www.similarweb.com/blog/updates/announcements/mcp-server-launch/)

Access gate

Gate bucket

Enterprise only

Can a solo operator reach it

Not without a contract

api_gate, verbatim from the file:

enterprise-only

API documentation

https://developers.similarweb.com/

No documentation text is reproduced anywhere on this site. Read the vendor page for the prose. The structured docs digest specced in SPEC section 3 has not been built or crawled: docs_digest is null on every entry in this build.

GitHub health

Not measured. github_url, github_stars, github_last_commit and github_archived are null on every entry in this build.

The refresh rail specced in SPEC section 7.2 has not been run. An unstamped star count is a lie, so nothing is shown rather than something stale.

Jobs it can do

A job tag means the vendor says the tool does this. It is not a test result, not proof the capability is reachable through the tool's MCP server, and not proof it is available on the gate this entry records.

Tagged by machine-pass on 2026-08-25 against the closed 55 job vocabulary. 271 of 293 entries carry at least one tag; 827 tags are assigned in total.

Sources

6 source URLs. Raw sources field, verbatim:

https://developers.similarweb.com/docs/similarweb-mcp, https://docs.similarweb.com/api-v5/similarweb-mcp/mcp-setup, https://www.similarweb.com/corp/ai/mcp/, https://www.similarweb.com/blog/updates/announcements/mcp-server-launch/, https://www.similarweb.com/corp/pricing/, https://mcpservers.org/remote-mcp-servers/similarweb

Notes, verbatim from the file

Added 2026-08-25 in the coverage sweep. 21 tools across three groups: Web Metrics (16 tools covering traffic, referrals, similar sites, demographics, technology detection), Search Metrics (2 tools for SERP and keyword click trends), App Metrics (3 tools for install penetration, store rankings, app details). IMPORTANT COST MECHANIC, and the sharpest practical warning in this file: MCP calls consume the same data credits as regular API calls, and consumption varies with query complexity, so an agent looping over an account list can burn a credit budget fast with no natural stopping point. api_gate is enterprise-only despite a naming quirk worth explaining: the developer docs say MCP requires a subscription on the "API-only, Business, or Enterprise" plans with API access enabled, but Similarweb's corporate pricing page publishes no prices at all, splits into self-service "Entrepreneurs" packages versus sales-contact "Businesses and Enterprises," and its FAQ states plainly that "API is available as part of our customized packages for Businesses." So the "API-only" plan has no published price and no self-serve path. BEWARE the Apify "Similarweb scraper" MCP servers in search results; those are third-party scrapers, one explicitly marked DEPRECATED, and are not Similarweb.

Provenance

Entry id

05-similarweb

Source file

05-signals-intent-abm.md

Source line

633

Tier

RESEARCHED

last_checked

2026-08-25

Data baked

2026-08-25

Every field above is rendered from directory.json exactly as the build produced it. Nothing is summarised and nothing is dropped. The one change made at render time is typographic and it is disclosed on the methodology page.